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WILLIAMSBURG Trend Meets Tradition

Colonial Williamsburg’s
Merchants Square

Merchants Square
Shopping in Merchant's Square
The Trellis

Shop. Dine. Enjoy.

Over 40 unique stores and restaurants. Unlimited memorable experiences. At Merchants Square, you’ll find so much more than can fit in a shopping bag. Shared laughter over a delicious meal. A child dancing to a brass band. Discovering you both love foreign films. All surrounded by the picturesque beauty of 18th-century-inspired architecture and located adjacent to the Revolutionary City. Take home a memory or two today!

Find special offers and a complete list of shops, restaurants and events on MerchantsSquare.org Go

Upcoming Merchants Square Events Events

Nov 28
9:00 AM
Santa Visits College of W&M Bookstore
Santa brings special treats to young early birds! Between 9 and 10 a.m., visit Santa upstairs in the Barnes & Noble/College of William & Mary Bookstore cafe and enjoy milk and cookies and a special storytime. Then, between 10 a.m. and 2 p.m., delightful encounters await children of all ages when they visit Santa in his sleigh. Professional portraits available.
Nov 29
10:00 AM
Santa Visits College of W&M Bookstore
Santa brings special treats to young early birds! Between 9 and 10 a.m., visit Santa upstairs in the Barnes & Noble/College of William & Mary Bookstore cafe and enjoy milk and cookies and a special storytime. Then, between 10 a.m. and 2 p.m., delightful encounters await children of all ages when they visit Santa in his sleigh. Professional portraits available.
Nov 30
12:00 PM
Santa Visits College of W&M Bookstore
Santa brings special treats to young early birds! Between 9 and 10 a.m., visit Santa upstairs in the Barnes & Noble/College of William & Mary Bookstore cafe and enjoy milk and cookies and a special storytime. Then, between 10 a.m. and 2 p.m., delightful encounters await children of all ages when they visit Santa in his sleigh. Professional portraits available.
Dec 6
8:30 AM
Williamsburg Christmas Parade
Bring the family for one of the highlights of Williamsburg's holiday season. The annual Christmas parade begins on Duke of Gloucester Street in Merchants Square, travels along Richmond Road to Brooks Street, and concludes at W&M Hall. This year's theme is A Story Book Christmas.