Marina Case, CEO of The Red Shutters, has hosted several panels at High Point Market for WILLIAMSBURG. Below, she continues the conversation from an April panel at High Point Market on the history of American design. While Case writes to design professionals, we like to think creative inspiration is relevant to every career path.
Have you ever thought about how connecting to and being curious about history can help you make better design decisions? The math is actually pretty simple: History is Knowledge. Knowledge is Power. And Power is pretty Sexy... especially when it creates a clear path for you.
Throughout history, there are countless examples of how understanding history creates a strategic advantage. For example, during World War II General George Patton who had read the book, “Infantry Attacks” used its tactics to achieve decisive battle victories including one victory over the book’s author, Edwin Rommel, himself.
As designers, having a working knowledge of history is a game changer. Our work becomes a deeply layered understanding of the past. Yes, design is fresh and new. But a room’s relationship with history will always bring it to the forefront in the creative process. For example, I love to use 18th-century architecture and design as a reference point and often reflect the simplicity of the period in my work.
Pictured below is a panel of six designers who use the rich history of art and design to power their work today. Follow them to see their work and how history plays into their rooms and designs.
This distinguished panel met to discuss the topic of history of American design at High Point Market in April of 2019. High Point is where designers and other buyers gather to see what’s available on the market for their customers and discover new trends for the upcoming seasons. Continuing in their sponsorship of panel discussions at market, WILLIAMSBURG, the product licensing branch of The Colonial Williamsburg Foundation, was happy to present this discussion within the showroom called Global Views, which is one of WILLIAMSBURG’s 30-plus licensed manufacturers.
During the conversation, the panelists came to a unanimous conclusion: Young designers who understand the history of their craft will outperform their peers today and forever. A designer’s relationship with history offers them more choices, and therefore more opportunities for creative decision making.
Here are a few ways we can do this:
Check out WILLIAMSBURG’s Instagram to see how Colonial Williamsburg’s Product Licensing team continues to share the history and archives of Colonial Williamsburg! And listen in on the full discussion of the “American Design: Preserving Our Past, Charting the Future” panel here: