Please wait...


The product licensing division of The Colonial Williamsburg Foundation.


Trend Meets Tradition

For over eight decades, WILLIAMSBURG has interpreted historical inspiration into distinct, trend-appropriate products through licensing collaborations.

Our vast collections house 70,000 fabrics, furniture, ceramics and metal wares each awaiting a designer to discover that gem of inspiration. A color, a shape, motif that, once developed, creates a beautiful product with a vibrant story. That’s Trend meets Tradition.

Download our Look Book.


Licensees & Product

WILLIAMSBURG collaborates with more than 30 of the industry’s top design companies. Together, we work to offer well-crafted, quality products rooted in antique influences and updated with fresh design, color, and pattern.

These products cover a range of categories including bedding, fabric, paint, lighting, decorative accessories, tabletop, gift, and seasonal.


Global Views – Home Décor | Robert Abbey – Lighting | Capel Rugs | P/K Lifestyles – Fabric | Benjamin Moore – Paint | York Wallcoverings


Authentic Story & Mission

Our connection to a highly respected historical research institution enhances our distinctive approach to product development, bringing an authenticity and integrity unmatched by any licensing program in today’s market.

WILLIAMSBURG products stay rooted in the story, expressing the antique inspiration on product packaging, and all proceeds from sales return to support the programs and efforts at Colonial Williamsburg.

Click here to shop online.

Global Reach

  • WILLIAMSBURG brand products are sold in over 10,000 retail stores worldwide.
  • Over 26 million print and digital brand impressions per year.
  • Products shown at industry markets in High Point, Atlanta, Dallas, Las Vegas, New York, and internationally.
  • Press and product placements in trade and consumer magazines such as Home Accents Today, Traditional Home, Elle Décor, and Veranda.