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The product licensing division of The Colonial Williamsburg Foundation.


Trend Meets Tradition

For over eight decades, WILLIAMSBURG has interpreted historical inspiration into distinct, trend-appropriate products through licensing collaborations.

Our vast collections house 70,000 fabrics, furniture, ceramics and metal wares each awaiting a designer to discover that gem of inspiration. A color, a shape, motif that, once developed, creates a beautiful product with a vibrant story. That’s Trend meets Tradition.

Download our Look Book.


Licensees & Product

WILLIAMSBURG collaborates with more than 30 of the industry’s top design companies. Together, we work to offer well-crafted, quality products rooted in antique influences and updated with fresh design, color, and pattern.

These products cover a range of categories including bedding, fabric, paint, lighting, decorative accessories, tabletop, gift, and seasonal.


Global Views – Home Décor | Robert Abbey – Lighting | Capel Rugs | P/K Lifestyles – Fabric | Benjamin Moore – Paint | York Wallcoverings


Authentic Story & Mission

Our connection to a highly respected historical research institution enhances our distinctive approach to product development, bringing an authenticity and integrity unmatched by any licensing program in today’s market.

WILLIAMSBURG products stay rooted in the story, expressing the antique inspiration on product packaging, and all proceeds from sales return to support the programs and efforts at Colonial Williamsburg.

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Global Reach

  • WILLIAMSBURG brand products are sold in over 10,000 retail stores worldwide.
  • Over 26 million print and digital brand impressions per year.
  • Products shown at industry markets in High Point, Atlanta, Dallas, Las Vegas, New York, and internationally.
  • Press and product placements in trade and consumer magazines such as Home Accents Today, Traditional Home, Elle Décor, and Veranda.


Designer in Residence is a collaborative initiative established by WILLIAMSBURG which celebrates the historic and iconic design influence of Colonial Williamsburg. This program emphasizes the relevance of historic buildings and décor to today’s interiors, and envisions an inspired blend of the past and the present.

WILLIAMSBURG has invited renowned interior designer Anthony Baratta to live on Colonial Williamsburg’s historic Duke of Gloucester Street. Baratta has put his stamp on the iconic Palmer House (circa 1750), decorating and furnishing it with a fresh take on Americana for which he is renowned.

Follow along with Designer in Residence



The StyleCast: High Point Market 2018

In this episode of The StyleCast, sponsored by WILLIAMSBURG brand, Marina Case visits High Point Market, an iconic event that gives the design trade a sneak peak into the furniture, fabrics, colors patterns, and solutions that our clients and customers will be asking for.

The StyleCast: Anthony Baratta Talks Williamsburg

Anthony Baratta is known for his bold use of color, his East Coast Chic, and unpredictability, but in this episode, he talks about his passion for timeless and traditional design. Marina and Anthony discuss the beauty of Williamsburg and how its effortless aesthetic has influenced design today.